{"id":452,"date":"2025-03-12T10:00:00","date_gmt":"2025-03-12T13:00:00","guid":{"rendered":"https:\/\/darioperalta.ar\/?p=452"},"modified":"2025-03-12T10:00:00","modified_gmt":"2025-03-12T13:00:00","slug":"auditoria-a-inversion-publicitaria-del-banco-provincia-del-neuquen","status":"publish","type":"post","link":"https:\/\/darioperalta.ar\/?p=452","title":{"rendered":"Auditor\u00eda a inversi\u00f3n publicitaria del Banco Provincia del Neuqu\u00e9n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Este proyecto solicita al Banco Provincia del Neuqu\u00e9n que informe sobre sus gastos en publicidad digital desde diciembre de 2023, incluyendo montos destinados a cada portal de noticias, planes anuales de campa\u00f1a y criterios de distribuci\u00f3n de pauta. La iniciativa busca transparencia sobre los procedimientos de contrataci\u00f3n, posibles conflictos de inter\u00e9s con propietarios de medios, mecanismos de facturaci\u00f3n y datos que justifiquen las inversiones realizadas en cada plataforma.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><iframe class=\"wp-block-file__embed\" src=\"https:\/\/darioperalta.ar\/wp-content\/uploads\/2026\/02\/Proy17526.pdf\" type=\"application\/pdf\" aria-label=\"Documento PDF\"><\/iframe><a id=\"wp-block-file--media-9cac4844-71dd-45f3-a632-513d3826737d\" href=\"https:\/\/darioperalta.ar\/wp-content\/uploads\/2026\/02\/Proy17526.pdf\">Proy17526<\/a><a href=\"https:\/\/darioperalta.ar\/wp-content\/uploads\/2026\/02\/Proy17526.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-9cac4844-71dd-45f3-a632-513d3826737d\">Descarga<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto solicita al Banco Provincia del Neuqu\u00e9n que informe sobre sus gastos en publicidad digital desde diciembre de 2023, incluyendo montos destinados a cada portal de noticias, planes anuales de campa\u00f1a y criterios de distribuci\u00f3n de pauta. La iniciativa busca transparencia sobre los procedimientos de contrataci\u00f3n, posibles conflictos de inter\u00e9s con propietarios de medios,&hellip; <a class=\"more-link\" href=\"https:\/\/darioperalta.ar\/?p=452\">Leer m\u00e1s <span class=\"screen-reader-text\">Auditor\u00eda a inversi\u00f3n publicitaria del Banco Provincia del Neuqu\u00e9n<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,7],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-derechos-humanos","category-proyectos","category-resolucion"],"_links":{"self":[{"href":"https:\/\/darioperalta.ar\/index.php?rest_route=\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darioperalta.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darioperalta.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/darioperalta.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=452"}],"version-history":[{"count":0,"href":"https:\/\/darioperalta.ar\/index.php?rest_route=\/wp\/v2\/posts\/452\/revisions"}],"wp:attachment":[{"href":"https:\/\/darioperalta.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darioperalta.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darioperalta.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}